A few seasons ago, Bernhard Willhelm's mens' presentation in Paris was shut down because the plumes of coloured smoke he set off, along with blaring air raid siren, caused a commotion in the Marais. Willhelm is a designer who, since establishing his label in 1999 likes to play – and it remains. Over the years we’ve had everything from day-glo dinosaur prints to a collection dedicated to the American flag, a half-asleep/half-dead blissful SS13 menswear showcase and a lookbook where porn star François Sagat was his muse. For his SS13 womenswear, Willhelm has once again worked his magic, collaborating with director and 3D animator Geoffrey Lillemon on a pulsating, animated series of gifs – ripe for spreading virally and cheating death by seeding his legacy everywhere. Dazed Digital showcases the looks here, and caught up with Bernhard to learn more, getting recommended a WTF YouTube of outdoor Dysoning in the process.
